Hawaii Tourism Report

The latest Visitor Satisfaction and Activity Report for the first quarter of 2025 shows that travelers to Hawai‘i continue to be highly satisfied with their experience. Across key source markets such as the U.S. West and East coasts, Japan, Canada, Korea, China, and Europe, visitor satisfaction ratings consistently hover in the high 80s to low 90s percentile. This strong level of satisfaction reflects the enduring appeal of Hawai‘i’s unique blend of natural beauty, culture, and hospitality.

Island-specific data highlights that O‘ahu remains the most popular destination, attracting a steady stream of repeat visitors. Meanwhile, Maui is showing encouraging signs of recovery after recent wildfires, with visitor numbers climbing compared to last year. Kaua‘i continues to see steady growth in both visitor arrivals and spending, while Hawai‘i Island maintains its reputation as a destination for unique and engaging experiences.

Visitors are actively participating in a wide range of activities during their stays, from outdoor adventures like hiking and snorkeling to cultural experiences such as attending luaus and exploring historic sites. Culinary exploration also remains a key interest, with many travelers seeking out local cuisine and food festivals. These diverse interests underscore the importance of providing varied experiences that cater to both adventure seekers and those looking for cultural enrichment.

The report also notes a healthy balance between repeat and first-time visitors, indicating that Hawai‘i’s marketing efforts effectively attract new travelers while maintaining strong loyalty among past visitors. This mix bodes well for the state’s tourism industry as it continues to focus on sustainable growth and visitor satisfaction.

For those interested in a deeper dive, the full report is available on the Hawai‘i Tourism Authority’s website.