Teacher Promotion Guide

When we bring on new teachers with an established following, the goal is to introduce audiences to each other. Your audience gets to discover Craig and Sarah, and our audience gets to discover you. The piece that makes this work is simple: consistent invitations to your audience over time, over every possible vector: email, website, YouTube, Patreon, and however else you reach your followers.

Invitation Example (can be emailed or spoken in a video)

I know you meant to practice this week, and then life got in the way. I have an invitation for you. Come check out of real life, check into [Resort Name] in [Location], and spend a few days really focused on your music journey. I’ll be teaching [Topic Y] and [Topic Z], and you’ll also get to learn from Craig Chee, Sarah Maisel, Neal Chin, Corey Mau, and the rest of the team. I can’t wait to meet you in person.

[Call to action – click here to register]

Patreon (Highly Recommended)

If you have a Patreon or membership community, this is your most responsive audience. These are the people who already support your work, pay attention to what you’re doing, and are the most likely to take action on an invitation like this.

We strongly recommend:

• A dedicated post inviting them to the retreat

• Including the invitation in any regular updates or posts leading up to the event

• Speaking to them directly about why you’re excited and why they’d enjoy being there

A simple, direct invitation works best. Treat it the same way you would invite your core community to anything you’re personally excited about.

YouTube

YouTube works best when you create one dedicated video about the retreat, then consistently point back to it.

Start with one focused video where you talk through the retreat in detail

• what it is

  who it’s for

  what people will get out of it

  why you’re personally excited about it

  clear call to action with link for registration

Then, in your regular videos leading up to the event:

• Include a short mention (10–20 seconds)

• Direct viewers to click through to your full retreat video

• Keep it simple and consistent

Example: “I’m teaching at a retreat in [location] if you want the full details, click here and I’ll walk you through it.” This works better than repeating full explanations, and gives interested viewers a clear next step without interrupting your regular content.

What Works Best

We consistently see the strongest response when invitations are shared more than once and across multiple formats. A single mention rarely converts into attendance.

The most effective approach is:

• Multiple emails to your list over the lead-up period

• Regular social posts with a direct link to register

• At least one dedicated video about the retreat

• Mentions in your regular videos leading up to the event
  (“Like, subscribe, and click here to join me in [Location].”)

How to Frame It

Your audience responds best when this feels like something you are personally inviting them to, not just something you are participating in.

Focus on:

• That you’re excited to meet them in person

• Why this retreat is different from others

• Who it’s a great fit for (skill level, style, etc.)

• What they’ll walk away with

Suggested Invitation Flow

• Initial invitation (announce + why you’re excited)

• Follow-up invitation (clarify who it’s for)

• Ongoing mentions leading up to the event

• Final invitation as the event approaches or fills

Each invitation should end with a clear call to action, such as:

“Click here to lock in your spot” or “Use this link to register—space is limited.”

We Can Help!

We can provide ready-to-share materials so you’re not starting from scratch, including:

• Email drafts

• Social post copy

• Graphics

• A simple video outline

Preferred Option: We Send Invitations to Your Audience

The most effective and consistent way we’ve found to ensure your audience receives clear, timely invitations is for us to send them directly.

If you’re open to it, you can share your mailing list with us and we will handle:

• Writing and sending a short series of invitations

• Timing and spacing of emails

• Clear calls to action and registration links

This ensures your audience hears about the retreat in a consistent, structured way without adding to your workload.

Next Step

If you’re ready for us to handle invitations to your audience, just export your mailing list as a .csv and email it to marion@mapandkeytravel.com

If you prefer to handle communications on your own, contact me for access to our Resource Folder and use anything that supports your messaging!